Packaging and labels
Even though they look like it, these are not your ordinary building blocks. Designed by and architect, their unique design allows children to build in all three axes, expanding their model in all 6 sides. This increases their creativity as the building space is virtually borderless.
Our task was to present the blocks and their many different shapes and colors, as well as a few examples of what can be done with them. The colors needed to be vibrant and to pop, so we used the colors of the blocks themselves. We designed the large pack first, simplifying the design as we went to the medium and small one.
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